Creating inclusive places, services, and experiences.
What we do
We help organisations design inclusive and accessible places, services, experiences, environments and systems - helping them reach new audiences, and better serve existing ones, creating cultures where people can thrive. We specialise in working across hospitality, leisure, sport, and outdoor recreation.
We recognise that meaningful inclusion doesn’t have a one-size-fits-all solution. We prioritise understanding the context, culture, traditions, needs and opportunities of our clients, and believe the best solutions are shaped by the people they are intended to serve. We bring diverse perspectives, lived experience and employee voice into our work, ensuring that recommendations are grounded in real-world experience and that change is equitable, practical and sustainable.
Our services include small and large scale inclusion audits; developing and implementing inclusion strategies and policies; bespoke inclusion training; understanding and measuring impact; independent evaluations.
Inclusion Strategies
& Policies
Bespoke Inclusion
Training
Inclusion Audits
Impact Monitoring
& Evaluation
Our Clients
Trusted by organisations across hospitality, leisure, sport, the outdoors, government and the charitable sector.
About Us
Gina McCabe, Founder & Director
Place Innovation was founded by Gina McCabe, an equality, diversity and inclusion strategist who helps organisations create more inclusive and accessible workplaces, services and environments. Gina brings extensive experience from across the public, private and charitable sectors, in the UK and internationally, combining strategic thinking, research, organisational leadership and practical delivery to help organisations turn their inclusion ambitions into meaningful change.
Gina’s career has taken her from corporate project management into outdoor education and recreation, community development, academic research, organisational leadership and systems change. This breadth of experience is central to her approach: it enables her to see inclusion challenges from multiple perspectives, connect issues that can often be considered in isolation, and work effectively across organisational and sector boundaries.
She has been a charity director and held numerous trustee roles; designed and delivered research to influence inclusion policy and practice; edited and contributed to a range of inclusion-focused publications; and secured and delivered complex, multi-million-pound projects with equality, diversity and inclusion at their heart.
Through Place Innovation, Gina brings this breadth of experience together to help organisations understand where change is needed, develop equitable, practical and sustainable approaches, and create more inclusive places, services and systems.
